You want to hire FutureNow to improve your marketing, but you are not the only one involved in the decision. Different decision makers have different concerns and questions. No problem. We're here to help you answer those questions.
Obviously we are available to talk to your team, your managers, and your executive team about your potential engagement and discuss what it means to them. We are happy to reassure them that we are experts, share our track record, and present our Persuasion Architecture® processes and principles to them. When possible we can do this in person, or we typically present over the phone while using a web meeting technology. At the very least we want to make you look smart for finding us and considering our services for your company.
While it is not your job to sell for us, being confident in your suggestion usually gets the job done. To accomplish this you need to be able to answer tough questions. Here are the most common questions management teams ask, and suggested answers. If you have encountered a question that's not here, let us know and we will be happy to help you(and others) answer it.
Are there less expensive alternatives? Yes. Many companies are more focused in smaller areas of expertise like usability, design, or SEO. FutureNow will help all of these areas perform better by helping us focus on the customers' needs. What we learn from this engagement can help us improve all of our marketing channels.
Can we do this ourselves? Yes that is possible, but I am banking on the Persuasion Architecture® process and FutureNow's experience to give us quicker results and a leg up on our competitors
Have they worked with a company like ours? Probably, they have worked with hundred of companies. Still FutureNow sees every company as different and shape their service to match our needs and our situation. And since they work with all types of companies in different industries they can offer us ideas and insights we may not have considered.
Do we really need this? Aren't we doing this already? Yes we do optimize now, but we have reached the end of our internal expertise and the improvement needle is inching up too slowly. I want to bring FutureNow to help us meet the aggressive goals we have set. FutureNow can help bring us deeper insight about our customers and our selling process.
How do you plan on demonstrating ROI? See how to calculate your ROI. Return on investment is the gold standard that FutureNow holds itself to. They focus on this metric constantly to make sure we are getting the right return for our time and effort.
Have you done your homework on this company, what else have they done? Show them our customer success record, also challenge them to look into us themselves, and ask around about our reputation.
How will your team respond to bringing them on? My team is eager to hit our numbers, and our team is willing and ready to take guidance. We can also send some of our people to one of their training events
first, to get a feel for what their people are like and to see if we are a match.
What other investments/expenses do we need to incur to get this done? FutureNow has been frank in suggesting that we may need to spend more on resources like design and coding. With FutureNow's guidance we can make the best use of them, as they will help us keep these efforts customer centric and persuasive.
While there are many of reasons why FutureNow is a smart choice, sometimes companies just need a little more interaction or evidence before they are willing to take a leap. Our training services are low risk and inexpensive and a great way to interact with FutureNow and come away with some actionable items to implement in your marketing.
You can also start implementing some of our practices by trying our free resources and implementing our suggestions. We look forward to hearing what you learn.
Need help getting buy-in from your team? Talk to us, we have great resources to make you job easier