Marketing Better - Stay On Target To Improve Conversions and Increase Revenues

Plan To Stay On Target With Your Goals

We can help you reach your marketing goals with our OnTarget™, Persuasion Architecture professional services, our trainings or our publications. 

OnTarget™...

• Provides Visitor Insight: Uncovers which visitors could be true prospects and which are not, so you can focus on the true prospective customers
• Uncovers Challenges: Uncovers the reasons why website visitors and email recipients that should have become customers did not so we can know what needs to be improved
• Gives Actionable Recommendations: Provides specific directions and examples for addressing each challenge at the pace you or your team are able to act on them
• Demonstrates Results: Shows you the actual progress and improvements on the areas that matter to you in relation to the changes that you’re making along the way

You may already have limited resources and lots of other projects on your plate. But if you're serious about getting better results, optimization is a sure way to get there.

Getting started with OnTarget™ is simple:

1. You tell us your goals for your online marketing: get more leads, drive traffic to your store, make more sales etc.
2. You tell us how you plan to achieve those goals: your website, your emails, your SEM and your campaigns.
3. You tell us what optimization resources you have available to meet your goals.
4. We help you tag your website so we can monitor visitor behavior. This takes about half an hour.
5. Starting in just a short time OnTarget provides optimization recommendations based on your goals, your plans, and your ability to implement.

Would you like to start reaching your goals? Contact us now by calling or using the form below and you can have your first recommendations in just a few days to get your goals back OnTarget™.

The Power and Profit of Optimization

Here's an example:

Company A runs a hot lead generation site, does about $25 million annually, and spends about $2 million a year on marketing and related services. The size of their average sale is about $1000. Their seasoned sales team's closing ratio from web leads is about 70%, thus each lead that comes through the site is worth about $700.

The marketing team at this company is ill-informed about these numbers because they are largely focused on marketing goals. Still, this team has worked hard, optimized and realized a 20% increase in leads over the course of a year. The marketing team harvests 480 leads per week. An increase of 20% therefore turns out 96 more leads weekly, which means optimization has increased top line by about $3.5 million per year, a number larger than the company's annual marketing budget. Would your execs consider that an acceptable ROI? Aha, we see you agree!

Still, companies are not doing the marketing and sales math together. Ofttimes optimization efforts are judged by numbers that are deceptively distant from top line company goals. Thereby incremental increases in conversion rates, traffic, or ctr, are judged out of context and marketers fail to get credit for their contribution to the top line.

If you need help justifying your optimization efforts, FutureNow can help. We can show you how to test smarter and match your results to key performance goals. FutureNow can also help you sell the boss.

Learn more about the services FutureNow offers to guide you to optimize your marketing better.

Other Optimization Challenges Before You Get Started

• Testing is not optimization. While testing is a critical component of optimization, it is the customer insight (knowing why your customers are doing what they are doing) gained through testing that turns testing data into actionable improvement.
• Tools alone do not give you increases, they only help you manage the complexity and monitor and track results.
• Only customer insight can realize steady increases and results than can be duplicated in other areas and channels.
• Your ability to implement changes in a timely and effective basis affects results.
• While testing should be scientific, remember the goal is to impact the value to your company.
• Optimization is not about finding a breakthrough increase (though that happens at times), but is about organizing, and leverage marketing assets for smaller but frequent increases that, in aggregate, have a large impact on the value of a company.

This can be a lot to keep track of. That is why FutureNow offers a suite of software, training and consulting services that will navigate you through the optimization maze and help you test smarter and market better. See what kind of results we've gotten for our clients.

I'm already testing, what do I do?

It is time to take your optimization to the next level and implement our Persuasion Architecture® process, to gain deeper insight into your customers, your competitors, and even your company's strengths and limitations.

Persuasion Architecture® gives you the principles and processes needed to plan every customer touch-point and take advantage of missed opportunities both you and your competitors might be missing. Learn more about what Persuasion Architecture® can do for you and why FutureNow is a smart choice.

Optimization Resources and Freebies

Free tools like Google Website Optimizer can get you started optimizing today. FutureNow also has hundreds of articles and resources that will maximize your efforts. Get started optimizing now or learn more about FutureNow.

Need to make an impact on your bottom line numbers right away? FutureNow is anxious to help, fill out the form below and we will get back to you right away.

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