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OnTarget Software Overview

Keep Your Online Business Goals On Target

OnTarget™ is a web-based service FutureNow developed to help you achieve your goals: it measures and analyzes your actual web traffic against your plan, then delivers on-going proven conversion rate improvement recommendations so that your web traffic can get back on target to meet your goals.

The OnTarget Program Is NOT a Web Analytics or Testing Tool

Web analytics tools are designed to measure the volume of visitors visiting your site, viewing various pages, and completing certain actions. These tools provide value by showing you how many of your visitors are doing what you want—and even more importantly how many people aren’t doing what you want. Testing tools allow you to display variations to your visitors.

OnTarget is different. The focus in not on data, reports or guessing. After all, insight without action isn't very valuable. OnTarget is built on Persuasion Architecture principles so that you get results. The focus is entirely on optimizing all the elements of your online efforts to persuade more people to do what you want them to. The OnTarget program continually analyzes over 100 areas of your website, online marketing efforts, visitors, and web team to identify the reasons people aren’t persuaded and then provides recommendations on how to fix it.

Key Benefits of OnTarget

Provides Visitor Insight – Uncovers which visitors could be true prospective customers and which ones are not potential customers
Uncovers Challenges – Uncovers the reasons why visitors that should have become customers did not
Gives Actionable Recommendations – Provides Persuasion Architecture based direction and examples for addressing each challenge at the pace your team is able to act on them
Demonstates Results – Shows you the actual progress and improvement on the areas that matter to you in relation to the changes that you’re making along the way

Start With a Simple Tag

When you first start with your OnTarget™ subscription we'll help you drop a simple piece of javascript into your site. It looks like this:
<script type="text/javascript" src="http://ontarget.futurenowinc.com/ontarget.js"></script>
Your tech team should be able to get this done in a matter of minutes on their own, but we can help guide them through it if needed.

Then, once you've got your site tagged, you're ready to get OnTarget™. Here are some key benefits of our software service and screenshots samples illustrating each.

Analysis & Recommendations

(OnTarget™ Basic, Standard, and Enterprise)

Provides Persuasion Architecture®-based analysis to uncover the challenges keeping clients from meeting goals
Provides Persuasion Architecture®-based recommendations for fixing it
Paced to client's ability to act on a weekly basis
Provides a mechanism for accepting, declining or deferring recommendations
Allows clients to ask clarifying questions directly to the Persuasion Analyst assigned to your account

Visitor Identification & Reporting

(OnTarget™ Standard and Enterprise)

Uses Persuasion Architecture® to automatically identify which visitors are potential buyers and what they need to be persuaded, and which visitors aren't capable or willing to buy
Enables uncovering the reason why your visitors are not being persuaded
Allows for accurate reporting on the effectiveness of marketing efforts and the actual conversion rate of potential buyers -- not all blended traffic
Allows for reporting results by individual visitor personas and attributes in relation to the changes made from the recommendations given

Persuasive Scenario Reporting

(OnTarget™ Standard and Enterprise)

Provides end-to-end reports and actionable insight into how well marketing efforts and site content are persuading the people that matter
Shows which marketing methods and which marketing messages are effective at bringing the potential buyers you want -- and which ones are not
Shows the correlation between content and its persuasive effect on a target visitor segment

Competitive Reporting

(OnTarget™ Enterprise, only)

Identifies when your Competitions (or vendors or key customers, or management) comes to your site and notifies you via email
Allows drilling into their visit to see exactly where they went and what they did

Lead Generation & Qualification System

(OnTarget™ Enterprise, only)

Utilizes the visitor identification system to uncover which visitors are qualified and scores just how "hot" they are so the best leads can be routed to the sales team
Provides dynamic emails to communicate with and nurture leads that aren't quite ready to hand off to the sales team

Online Surveys

(OnTarget™ Basic, Standard, and Enterprise)

Allows for Easy creation of online surveys and then reporting on the data on an inidividual or aggregate basis
Gives you the ability to filter the results down to the visitor segments you are interested in

Email Campaign Tools

(OnTarget™ Basic, Standard, and Enterprise)

Built-in email tools allow creatinion of emails for large-scale blasts or appearing to come from individual sales people
Dynamic blasts allow setting criteria that when met by visitors will send pre-created email messages to them at the desired time. This help to do more persuading in a transitionary medium (web -> email -> human) before involving sales people

Perhaps you'd like to arrange to speak with us further about an OnTarget™ demo?